Market Research and Competitive Intelligence

Market research a tactical measure for besting the competition. By understanding past consumer attitudes, it's possible to come up with a plan that plays to historical behavior. Available on a larger scale, market research utilizes the past to predict the best immediate plan. Market research acts as a defensive measure, giving organizations a chance to check their numbers and adjust strategy before charging into the fray.I n short, market research gives businesses the information they need to act immediately and win short-term battles based on what they know about the past and present state of the market.

If market research is tactical, then competitive intelligence is highly strategic in nature. Competitive intelligence assembles information about stakeholders and influencers to create an accurate prediction of future market conditions. Whether it's a future competitor launch date, actual consumer behavior (versus self-report opinions), or firsthand knowledge, a competitive intelligence analysis indicates an organization's best bet based on the competitive landscape.

No matter, whether you wish to gather relevant information about the industry, its customer base, socio-economic wise classification, present competitors and many other things that can have an impact on your decisions. Sagacious Research will keep you informed about every aspect with detail.